Claim 3
Existing patients can become a repeatable growth channel through referrals, family acquisition, reactivation and rewards.
Infrastructure in place
Why it matters
Referral, family and reactivation patients cost far less than paid acquisition and typically have better retention. If a meaningful share of a clinic's new patients can come from its own base, Xcare's blended cost per patient falls and the case for Rewards as more than loyalty is made.
Evidence required
Referral-sourced new patients as a share of total; family-member additions per member; reactivation conversion; incremental effect of points on each behaviour versus a no-points baseline.
Current evidence
Points structure live: 100 welcome, 100 appointment confirmation, 200 add family member, 400 insurance setup, 500 review, 1,500 referral {ACTUAL}. ~241,000 enrolled members {MANAGEMENT ESTIMATE}. Recall, win-back and referral email/SMS templates and CRM workflows built {ACTUAL}. Contest platform proven as a member-acquisition mechanism {ACTUAL — mechanism; volumes [DATA REQUIRED]}.
What would invalidate this claim
Referral plus family plus reactivation contributing under ~10% of new patients after 12 months of active campaigns at engaged clinics.
Full evidence template — verified
Assumptions, risks, data still needed, supporting metrics and charts are available in the Investor Room.
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